MACximize Consulting

Contact info@MACximizeConsulting.com or call 212-330-6789

Is it safe?

Date: November 6, 2019 Comments: 0

The NYC Marathon always reminds me that autumn is the most beautiful time of the year in New York. The trees are a wonderful rainbow of red, yellow, and orange. But now that Apple has released macOS Catalina, the marathon evokes memories of the classic line from the 1976 motion picture ‘Marathon Man’ starring Dustin Hoffman, Laurence Olivier, Roy Scheider, William Devane.

IS IT SAFE? — https://youtu.be/mqrpPaNm8yw

Catalina is one of the most important updates that we have ever had. Under the hood, it is more secure, faster and delivers a ton of new features. (For an in-depth review, check out: https://www.imore.com/macos-catalina-review)

I’ve said in my last email that you should wait until trailblazers have checked out this new OS. Well we’ve done that, and Apple has even released 10.15.1, an update to the original release. So I say: IT’S SAFE, BUT…

If you’re wise, and you must be because you’re my client, first give MACximize a call. We will schedule a visit to see if there are any reasons why it is NOT safe to upgrade. You could have old software that won’t work without an update, or cannot be updated. Or your hardware has reached the end of it’s upgradability and may not work after the install. We will ensure that you have a working backup, so if things don’t go so well, no worries!

So call us — 212.330.6789 — and we’ll take care of everything. Sometimes an upgrade can feel like a 26-mile marathon. Our years of experience will make the upgrade feel like a walk in the park. And hey…

It’s better to be safe, than sorry! Your Mac will thank you!

And please don’t keep us a secret — tell your friends! 😀

If you know any Mac users who would benefit from the services you’ve grown to love, please have them call us at 212.330.6789. Besides the warm, fuzzy feeling you’ll get, there’s a $100 credit in it for you.

(Here’s the fine print. The $100 will be credited to your next MACximize visit of 2+ hours after your referral has their first visit of 2+ hours. All credits must be used by June 30, 2020.)

Protect your digital assets!

Date: August 28, 2019 Comments: 0

I’ve been preaching about the benefits of 1Password & 2FA (2 Factor Authentication). Please call MACximize @ 212.330.6789 if we can assist you in protecting your digital assets. Right-click image below to see this important NYTimes article, “Why You Need a Password Manager. Yes, You.”

Summer 2019 To-Do List

Date: July 30, 2019 Comments: 0

It’s the end of July and my summer to-do list was getting a bit dusty, so yesterday I brushed it off and took care of 2 items.

First, my youngest daughter Natalie is off to Syracuse University (Go ‘Cuse! 🍊) next month, so I ordered her one of Apple’s newest 2019 MacBook Pros. It takes a couple weeks for a build-to-order model to arrive — I wanted 16GB of RAM, not the standard 8GB — and I did not want to wait too long to order, because I know I need to transfer all her stuff from her old MacBook Air. I chose this model because it’s nearly as light as the 2019 MacBook Air, but significantly more powerful. And since I hope this laptop will serve her for at least 7 years, I thought the extra power would be a good investment.

Next, it was time for me to get a new iMac. I know you will be shocked to hear my own Mac is 10 years old. But I’m a ‘Mac fixer,’ so I’ve replaced the hard drive and power supply of this 2009 model, and it runs much faster than originally. But it’s finally time… so I bought a really fast 2019 27-inch iMac. I flirted with getting the iMac Pro, but I’m not the target user — I only occasionally do video editing, and the high-end iMac is powerful enough for all the photo editing I do.

I’ll be setting up both these new purchases in the coming weeks, before school starts and everyone is back from summer vacations. It’s still July, so you’ve got time to knock a few items off your to-do list. If you’re in the market for a new Mac purchase, or if it’s been a while since your last check-up, call MACximize, and we’ll help improve and protect all your Apple stuff.

The next big updates come out in the fall with the release of macOS Catalina and iOS 13, so now is a great time to get your current stuff running smoothly and with all the present security updates.

A little MACximize Maintenance could help all that ails your Mac, iPhone, or iPad. Your Mac will thank you!

And please don’t keep us a secret — tell your friends! 😀

April 2019 Updates

Date: May 2, 2019 Comments: 0

In April, Apple had their big Showtime event where they not only unveiled Apple News+ and Apple TV+, but more importantly to us, they released software updates for the macOS, iOS, watchOS, and tvOS. As always these improvements are for the protection of Apple’s customers. i,e, you!

Keeping your software up to date is one of the most important things you can do to maintain your Apple product’s security.

Call MACximize and we’ll help improve and protect all your Apple stuff. A little MACximize Maintenance could help all that ails your Mac, iPhone, or iPad. Your Mac will thank you!

New iMacs & iPads

Date: March 19, 2019 Comments: 0

Big news for those of you who’ve been really patient. If you’ve been waiting for a new iPad Air, iPad Mini, or an iMac – guess what? Apple just released new products! It’s been almost 2 years since an iMac update, and 3.5 years since the iPad Mini and iPad Air were updated. But they’re out now, and better than ever.

Are you interested? Give us a call @ 212.330.6789. I’ll help you make the right decision.

And if it’s been a while since your last check up, call MACximize — a little MACximize Maintenance could help all that ails your Mac, iPhone, or iPad. Your Mac will thank you!

And please don’t keep us a secret — tell your friends! 😀

🎉 Happy 🍾 New 🌟 Year 🍸 2019!🎉

Date: January 3, 2019 Comments: 0

We at MACximize Consulting wish you a happy, healthy & prosperous 2019. We also wish you a year of safe computing, free from malware and password hacking.

Perhaps now is the time to get your passwords in order and more secure? We recommend a password manager like 1Password. Call us to get your new year off to the right start with a 1Password installation and training session.

2019 is going to be a year full of tech revelations. Be secure in knowing that all your Apple devices are protected and running as fast as possible. MACximize can help protect anyone — even remotely!

How would you like to save $100 off your next MACximize Consulting visit?

Well, for every new person or company that you refer to MACximize, we will credit you $100 off your next appointment. (See terms below) Just have them call us at 212.330.6789 and mention your name.

Happy computing in 2019!

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
David Sternlicht
President, MACximize Consulting™
 NYC Apple Champion
(212) 330-6789
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Terms: Here’s the fine print. The $100 will be credited to your next MACximize visit of 2-hours or more after your referral has their first MACximize visit of 2-hours or more. There is no limit on the number of referrals, but all credits must be used by June 30, 2019.

Hackers & Updates – Fall 2018

Date: October 1, 2018 Comments: 0


Facebook announced a major new security breach on Friday — hackers were able to control millions of accounts. Approximately 90 million people will have to re-log back in to Facebook or into any apps that rely on their Facebook login. (https://www.vox.com/2018/9/28/17914598/facebook-new-hack-data-breach-50-million)

MACximize can help protect you in only 24 minutes! Remotely!!!

Give us a call. We will remote into your Mac, change your password, check what devices are using your Facebook password, and turn on two-factor authentication.

There are even more steps that we can do to help ensure that your devices are safe. Keep your passwords unique, organized and easy to access, by using a password-management app like 1Password. Update your devices with the latest operating system and have MACximize Maintenance.

Don’t be vulnerable, but don’t let the Facebook hacking overwhelm you. Let MACximize be your guide. Call us — a little MACximize Maintenance could help all that ails your Mac, iPhone, or iPad. Your Mac will thank you!

And please don’t keep us a secret — tell your friends! 😀

WWDC 2018 & macOS 10.14 Mojave

Date: June 6, 2018 Comments: 0

June means the beginning of summer. The end of school. The start of camp — yay! But for the Mac faithful it’s WWDC — Apple’s Worldwide Developers Conference. Apple has announced it’s software plans for iOS, macOS, watchOS, and tvOS.

If you want all the yummy details, check out https://www.apple.com.

I do want to alert you to the system requirements of the new iOS 12 and macOS 10.14 Mojave. The good news is that if your iPhone is already running the latest iOS 11, you can run iOS 12. But for Macs, Mojave will be bringing new and powerful features and older Macs may be unable to take advantage of 10.14.

Here’s a list of compatible computers (you can go to About This Mac, under the Apple Menu to see what Mac you have):

MacBook (Early 2015 or later)
MacBook Air (Mid-2012 or later)
MacBook Pro (Mid-2012 or later)
Mac mini (Late 2012 or later)
iMac (Late 2012 or later)
iMac Pro (all models)
Mac Pro (Late 2013)
Mac Pro (2010 or later with Metal-compatible GPU)

So if you have a Mac that’s not on this list, start saving your nickels, because it’s time to upgrade to a new Mac! You’ve got time; Apple usually releases the new systems in October. Do start thinking about your migration. What new Mac should you buy? Is your backup in place and working so we can transfer your files seamlessly? Are your old files corrupted with malware? (We don’t want to transfer problems from an old Mac to a brand new one!) Do you have old printers and external drives that won’t work with a new Mac?

MACximize is here to help you navigate this whole process. We make it easy, so don’t stress. Call us and we’ll get you set up and ready for macOS 10.14 Mojave.

And don’t worry if you’re not in New York City. We connect to clients remotely all over the world!

One more thing… Don’t trust anyone whom you don’t know personally who calls or emails you about ‘problems’ on your Mac even if they say they are “Apple.” They are trying to scam you! Only trust someone you know and love like MACximize to check your Mac, iPhone, iPad & Apple TV, and update your software.

Call MACximize @ 212.330.6789.

And please don’t keep us a secret — tell your friends! 😀

The New Systems Are Here! The New Systems Are Here!

Date: September 27, 2017 Comments: 0


If I can paraphrase Steve Martin’s “The Jerk,” — “The new Systems are here! The new Systems are here!” And if you’re as excited as I am, you’re going to want to have MACximize properly backup your current OS and carefully upgrade your devices to iOS 11 on your iPhone and iPad, and macOS 10.13 High Sierra on your Macs.

The new systems are faster and have essential security updates that you won’t want to miss! Are you eligible for these new updates? If you have an iPhone 5s or newer, an iPad Air or newer, or an iPad Mini 2 or newer, you win! And if your Mac can run Sierra, then High Sierra was made for you.

As with any upgrade there are potential pitfalls. Some old software is no longer supported; abandoned apps have reached their end-of-life. And if these are essential to you, then you’ll need new solutions or you may have to stay with the operating system that you have. But give us a call or drop us an email — that’s what MACximize is here for. We’ll help you figure it out.

And if your stuff is just not working up to speed, you know what that means? Time to call MACximize. We can get your devices synching properly, working faster, and if necessary recommend the next best, newest Apple replacement for your everyday needs.

Remember, a little MACximize Maintenance could be the difference between security and losing your data on your Mac, iPhone, or iPad or worse – ransomware or identity theft!

And please don’t keep us a secret — tell your friends! 😀

WannaCry Ransomware – What To Do?

Date: May 15, 2017 Comments: 0


You may have heard about the virus WannaCry Ransomware which locks up the files on your computer and encrypts them in a way that you cannot access them anymore. And worst of all, there is NO FIX. Security experts warn that it exploits vulnerabilities in older Windows operating systems, including Windows XP, so many of you have nothing to worry about.

But what should you do? Prevention is the best defense. MACximize is ready to help you update your software with the latest security patches. We can also configure an automatic backup like Time Machine; this is essential. As always, remain extremely careful about opening any email attachments, from known or unknown sources. And call MACximize immediately if you suspect an infection or ransomware is detected.

Remember, a little MACximize Maintenance could be the difference between security and losing your data on your Mac, iPhone, or iPad or worse – ransomware or identity theft!

And please don’t keep us a secret — tell your friends! 😀