“Here’s to the crazy ones…” A true visionary. His illness shows that money can’t buy good health. His work experience shows that being fired is not always the worst thing that can happen. Steve came back stronger after being fired from Apple.

He is irreplaceable.

I am proud to be an Apple consultant.

I will miss him.

Well Apple’s 5th phone is called iPhone 4S. And just like the 3GS, the “S” stands for SPEED and now speech recognition! Apple’s newest smartphone, is a world phone (meaning it is compatible with both CDMA and GSM networks. Apple will not need to build two different models to be compatible with different carriers like AT&T and Verizon in the U.S., and Sprint has also been officially added as a carrier partner). It’s powered by the speedy A5 processor, and features a new antenna design that can allow file transfers up to twice as fast as its predecessor, as well as voice recognition functionality for a new handsfree experience.

Apple has also expanded the iPhone lineup with a new 64GB model on the high-end, selling for $399 with a service contract. The 32GB and 16GB models remain priced at $299 and $199, respectively.

There’s a lot a great news in this announcement, too much to go into detail here. But click this chart below for more details. And call MACximize to help you make “the right call!”

http://www.nytimes.com/2011/09/29/technology/personaltech/tips-for-avoiding-user-errors-with-computers.html?_r=1&nl=technology&emc=ctb1″ title=”Make Sure the Problem Is Not in Your Chair

This is an excellent article telling the public what I’ve been telling my clients for years. Read to avoid Picnic (Problem in Chair Not in Computer) or ID-10t (idiot) errors!

Click here to view the embedded video.

OS 10.7 “Lion” is here! Are you ready, skee-daddy?

Well, if you want to continue using Microsoft Office 2004 or Quicken 2007, don’t even think of going to Lion. These programs will not work in Lion — you must upgrade to Office 2011 and Quicken Essentials for Mac. Rosetta is no longer available in Lion, which means Lion no longer supports PowerPC applications, like the above. (And sorry, be forewarned. Quicken Essentials [spoiler alert] sucks! But you have no good choice. Call me to discuss your options.)

And did you make a complete backup of your system using Time Machine and an external hard drive? How about a bootable backup of the entire system? Could be helpful if things go sour. You should definitely have MACximize come in to check out your system before you do anything this major to your computer. That’s why we’re here.

And hey, who shouldn’t upgrade to Lion? Well, of course if you’ve got a Power PC Mac, you’re not even invited to the party. Heck, if you don’t have 10.6.8, you can’t upgrade. (We’ll see after tomorrow!) Below are the:

System Requirements
• x86-64 processor (Macs with an Intel Core 2 Duo, Intel Core i3, Intel Core i5, Intel Core i7, or Xeon processor.)
• At least 2GB of RAM
• Latest version of Mac OS X Snow Leopard (10.6.8), with the Mac App Store installed
• At least 4GB of free disk space for downloading.
• Like Snow Leopard, Lion does not support PowerPC-based Macs (e.g., Power Macs, PowerBooks, iBooks, iMacs (G3-G5), eMacs).
• Furthermore, Lion does not support 32-bit Intel Core Duo or Core Solo based Macs.

But as with every other system upgrade, if you’ve got some important work in the next few weeks where you can’t be down, can’t not be able to print, can’t afford to have to deal with upgrade headaches, by all means, let those who must be on the bleeding edge be the first. Heck, are you a pioneer or a follower? I’ve been using a Mac since 1985. My mother advised me to take up Windows 95 in the 90s so I’d be able to feed my family “just in case” Apple went under. I’ve got Apple flowing thru my veins, so yeah, I’ll be upgrading. Well maybe after the weekend!

With the unofficial start of summer past us, it reminds me that it’s also the start of summer homes, vacations, and camp. Many of you may need a tune up on that travel Mac. Or maybe you’d like to have access to your files when you’re away from your home or office. And don’t forget, we all need a reliable backup!

MACximize Consulting can help with all this and more. And if a new Mac is in your plans, Apple gives all my clients a discount.

So give us a call. ☺

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David Sternlicht
President, MACximize Consulting™
NYC Apple Champion
 Premier Member, Apple Consultants Network
(212) 330-6789 || http://www.macximize.com
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With all the terrible events that have been happening around the world, like the earthquake and ensuing tsunami in Japan, or the tornadoes in the Midwest, you might be considering your disaster recovery (“DR”) plan.

Whether you’re an IT manager of an organization or just a home user, a well thought out DR plan is time and money well spent. And MACximize can help you with strategies, procurement of hardware & setup of software.

So while we always hope for the best, let us help you plan for the worst insuring you stay in business after the emergency has passed.

Although you wouldn’t know it from the weather, spring is here. And for a computer consultant, that means Spring Cleaning! So if you’ve been waiting to MACximize Your Macintosh, the time has come.

Sluggish performance, security vulnerabilities, out with the old — in with the new updates; that’s what I’m talking about.

And remember, if it’s just time for a new Mac, all my clients get a discount from Apple. So call or email MACximize today. Don’t let the snow fool ya, Spring has Sprung!

Click above link to see Conan’s take on Apple new iPad 2 commercials!